
A brand created to celebrate the deep connection between bees and humans – and to promote responsible actions that support the wellbeing of these important pollinators. Branded in conjunction with Bee Harmony Honey, Beesponsible is supported through Beesponsible.com, a comprehensive website that shares ideas for bee-friendly gardening, green living and backyard beekeeping, plus an interactive, 3-D educational experience about the lifecycle, anatomy and impact of the honeybee. Brand assets include logo and identity, video, original photography and illustration, packaging, digital advertising and web design and development.