For many, gambling is fun. For some, gambling becomes a nightmare. The Nebraska Gamblers Assistance Program partnered with Agent to create the "Bet Careful" integrated awareness campaign focused on an addiction that nobody talks about — problem gambling. Campaign elements include digital pre-roll, online display and outdoor. Since its launch in January, the campaign's results have been impressive, with an almost 2,000% increase in new visitors to the counseling website, driven by video completion rates of over 63% and click-through rates on mobile double the industry average.